On the other hand the managing was enormously

On the platform at the bottom of a large room of the very chic Hotel Royal Monceau in Paris, a Ribbon of a dozen leaders. The signal sent to bankers, financial analysts and journalists gathered yesterday morning is hard. Luc Besson is not alone in the bar for EuropaCorp, the film studio that he had founded. "We celebrate today the official ten years of EuropaCorp." It would have liked to celebrate it with a beautiful year, but we have the worst of our young career. "The it all was to draw the lessons," acknowledged Luc Besson. EuropaCorp has launched in April a warning on its results for the year ended March 31, 2011. Significant losses should be announced in June, two-thirds related to the poor performance of "Arthur and the Minimoy 3". These will add to the 10 million euro of losses from the previous year and will encumber the own funds of the Group amounted to EUR 132 million at end March 2010. But a recapitalisation of the company is not officially on the agenda.

For Luc Besson, however, "the largest component, creativity, is not affected." "We have never received so many projects. On the other hand "the managing was enormously." "I have eight months to change all of the teams, it was a big bet, but I am delighted to have done so," said.

It is this new team in place, organized by business as in Warner or Disney, that is the task of music the "strategic for 2011-2014 action plan", presented by Christophe Lambert, the Director General of EuropaCorp since last July. The objective is clear: it is to return to profitability for the fiscal year 2011-2012 and reach an operating margin of 15 by 2014.

To do this, the Group on the development of international sales - they represent 65 of net sales in 2014 - with a strong rise of television production. A major inflection in the strategy of the studio. But Christophe Lambert, the production of TV series "will be the main relay of growth by capitalizing on the redemption year last of Cipango". It will have to represent 30 of the turnover of here to three years against 16 forecast for 2011-2012. "Strings require more and unpublished." "A boulevard before us", he said. Thus the film "Transport" will be adapted into a series of 13 episodes. An agreement has also just signed with TF1 to adapt series "The Sous-Doués", a title derived from the Roissy Films catalogue.

Moreover, side cinema, the Group also decided to review its procedures for investment in films. Now, that a feature is put into production, it must first be insured to cover 85 of its costs through the commitments of the distributors. "This will be a golden rule," insisted Christophe Lambert. The objective: avoid the disappointments suffered with the components 2 and 3 of "Arthur", which, at the output in the room, had covered only 48 and 29 of their costs "because of a problem with the U.S. Distributor", according to Luc Besson. To better promote its films in video on demand, the Group also said willing to give of exclusives to the platforms.

Finally, the hunting costs is committed to lower overhead costs less than 10 of the turnover. "Fifteen people have left the company by reason of its reorganization, but there has also been recruitment", note Emmanuelle Mignon, General Secretary of EuropaCorp. In two hours once the name of Pierre Ange Le Pogam, co-founder of the major, who left with crashing the company early this year, was delivered... in response to a question on the labor action committed by the former leader of EuropaCorp. "The case is in the hands of the courts," replied, laconic, Christophe Lambert.