It's the kind of target here said no way his boss

The "made in China" is not good news. Quality problems, harmfulness of some components, suspicions of infringement... The list is long of the complaints addressed to the cheap productions which fill the shelves of supermarkets. In passing, it forgets that the "premium" brands and luxury have largely delocalised their production in the Middle Kingdom, raising thereby manufacturing standards. It is also forgotten that Chinese industry, aided by the public power, were not expected us to invest in R & D and the style.

Demonstration with Ruyi, textile group based in Shandong 400 km north of Beijing, which outlined for the second time to first Vision, there are about ten days in Paris. A sign that not wrong. Because is not wanting in the hottest global textile fairs. Created twenty years by the lyonnais silky there, the small circle of exhibitors expanded the weavers Italian, Swiss, Japanese, and the best in emerging countries. In the most innovative and creative also. Designers, stylists and fashion designers flock there to get ideas and inspiration.

The card of Ruyi A few bundles of samples of "baby cashmere" (from the first mowing of the kids) and wool Merino ultra fine for chic summer costumes. As well as the largest "makers" Italians, Zegna, Loro Piana. Better even, provides the "chairman" Ruyi, Qiu Yafu, who explains that the R & D of its Group employs about 50 doctors and engineers full time.

Small, lightweight wool

His secret boot, a new technique for spinning from only 11 strands of fiber (instead of 30) for obtaining the qualities of wool ultralight "super 200" and "super 300" at a lower cost, with bonus of increased opportunities to mix with other fibres such as silk, cotton or flax. The kind of innovation that goes unnoticed the major donor of order of male garment, clients of Ruyi, Hugo Boss, Burberry, Armani or Celio, which bought almost all of their fabrics in China and to subcontract the manufacture of clothing.

Large conglomerate - 20,000 employees for a reported $ 2 billion turnover-, Ruyi is present at all stages of the textile sector, for the production of yarn manufacture through the weaving of wool, cotton, polyester, etc. Wool represents 30 of its total activity, with an annual production of some 12 million tonnes of tissues of Jiling workshops, hometown of the sage Confucius.

His experience of subcontractor, Ruyi, as other textile operators comparable profile (Sunshine, Youngson) decided to take a new step: to build a network of own stores to take advantage of the very rapid expansion of the Chinese market. Last year, making sales, all sectors (men, women, children) recorded an increase of 16.

Control of Tombolini

To go faster, the Group wants to acquire Western brands who always enjoy unrivalled prestige in the Middle Kingdom. "It is a forced crossing", analysis Pascal Senkoff, "general manager" Asia Society Australian Wool Innovation Ltd., offshoot of the labels Woolmark and Australian Merino, 75 of the market opportunities are provided by China, far ahead of the India and the Italy.

Council of Ruyi, it notes that if manufacturers now have "tools for production and worthy of the best innovation capacity, they have large progress to marketing, merchandising and image". Ruyi began shopping recently taking control of Tombolini, a large male Italian manufacture which beat of wing. "It's the kind of target here," said no way his boss.

Notice to applicants for the purchase, so that the group appears to be in big ways, as a bonus, the support of the Chinese authorities. Ensures its President, have made available the tune of 250 million euros!