At Danone the practice is already in force

It is written black on white. The report last February, to François Fillon on "welfare to work" believes that now, "economic performance cannot be the sole criterion for the award of variable remuneration" managers. And the text to encourage employers to attach criteria d e "social performance".

End of March, Stéphane Richard took a first step. The Director General of France Telecom has announced that the variable part of its operational managers 1,100 would be indexed, up to 30 on their social performance. At Danone, the practice is already in force. And while general meeting season has just started, other industrial might follow them suit. According to a study conducted by Capitalcom, in 2010, ten companies of the CAC 40 is would have similar tools. Among them: Axa, Crédit Agricole, GDF Suez, Vinci, Schneider Electric and Vivendi. A fortiori in times of crisis, "it is to prove that the leaders are mobilized", said Jean-Claude Delgènes, Director General of Technologia, specialized in the prevention of occupational risks.

Quantify the well-being

Bank, industry, technology or services... to each its recipe. "To Credit Agricole, the non-economic objectives are available in three fields: managerial, satisfaction customers and societal value creation", reports Capitalcom. Similarly, in GDF Suez, the variable part of the managers is determined "to 15 in a solidarity objective function". And under the leadership of Henri Lachmann, Chairman of the Supervisory Board and one of the feathers of the report, Schneider Electric confirms that "the variable part of compensation of a part of the managers of the group will include criteria for carbon footprint as well as the health and safety". But on the ground, André Jean, delegate Union CGT, says not yet been informed of the existence of such tools.

As for employers, join the Act to the floor is a puzzle. And for good reason! If companies know redistribute the benefits of an encrypted result, quantify the well-being of their employees is more delicate. What criteria hold How to choose the right indicators "It is incredible the amount of time it takes to find the performance indicator!", breath Muriel Pénicaud, HRB Danone and co-author of the report. Its eyes, the indicators should "involve everyone, be simple and not too many," but also "quantifiable, measurable, objective" for that behaviour is progressing over time.

For the time being, firms draw on the managers Toolbox: thus, the number of days of training or promotion of employees, that it can be assumed facilitate well-being are quantifiable increase data. At Danone, the development of the men (internal promotions and increase the number of training hours per employee) is one of the two social indicators integrated into the guiding objectives of the 1,500. The second is security (encrypted decrease in the number of accidents with lost time). The results are compelling: despite the crisis, the number of training hours has remained stable, and work accidents decreased by 20 per year. Since 2007, Danone has refined the tool to include the environment: "If the accidents in your team fall 25 instead of the planned 15, that you have increased your training efforts, and that you have reduced your carbon emissions, your 30 bonus may become 45 ", explains Muriel Pénicaud.

Quantifiable, absenteeism, turnover, or the days of strike, a priori evil-be developers, would reduce. In France Telecom, "reflection is ongoing on the specific terms and conditions" for the application of the social bonus. But, in addition to a rating system of the leaders by their employees that could be attached in part the bonus, the number of strike days, and absenteeism teams are among the proposed indicators. Unions fear go-ahead.

In fact, how do I know whether to evaluate a manager cantankerous on the basis of absenteeism or the number of days of a strike of its teams does make it not even more relentless towards its collaborators And a financial punishment for insufficient decrease work accidents will not encourage a head of plant to remove some figures "The method may push managers to put pressure on the injured employees so that they take a sick leave without declaring work accident," warned Christian Geisler, delegate CGT trade union, Danone fresh products. "Recently, an employee who had injured his hand in a factory had to settle for two days of classic disease", said Michel Coudougnes, delegate CFE - CGC at Danone, which recognizes, however, to such excesses "would not conceivable in the case of serious accidents. Even the barometers may introduce bias. "I see many groups carry out internal surveys to measure satisfaction or the well-being of employees." "But most of the time, employees satisfy what they imagine that the leadership expected of them", says Jean-Claude Delgènes.

In addition, these financial measures suffice reduce psychosocial risks Not sure. Because the danger is impact on middle managers and "nailing pilloried the manager failed to handle this situation", says Jean-Claude Delgènes.

Long-term site

The phenomenon must be husked upstream. "It must send to determine whether the manager is"stresseur"or if the cause of stress is foreign to him," says Pierre-Eric Sutter, founder of the March cabinet, specializing in social performance Council. Since stress can also be due to a procedure or even to a misrepresentation of the employee. "In this case, it must exonerate turning the manager and the push to communicate the reality of things", he said.

It is a long site. "Everything is played upstream, at the level of the Organization, management and social dialogue", admits Muriel Pénicaud. For Pierre - Eric Sutter: "today is proof of this bonus, tends to be much on the individual objectives without concern for the collective. Social responsibility must be accompanied by social rules: should regulate!

Nevertheless, the social bonus opened a gap. "At least, there is a beginning of awareness", recognizes Michel Coudougnes. The trick is taken. "There is always that Snarls feet, admits Christian Larose, Vice-President of the economic, social and environmental Council and co-author of the report, but the phenomenon is irreversible."