But this is expensive in right to the lease

The location is one of the keys to success of a franchise. Any complex

To adapt the concept

The research of the local first depends on the activity. "Our stores need a large stream, because we are on a segment of the market pulse." Thus, proximity to clothing franchise shops makes us rather service, because their client is in a logic of shopping pleasure, and non-racing. ", for example indicates Eric Geslot, head of network Glups (candy shops). For Nicolas Daumont, CEO of Illico work (work brokerage), find the right local is easy enough. "Our franchisees are in two months." Very few have to pay right to the lease, because many premises are left vacant by real estate agencies, insurance firms... We help especially candidates for validation. Beyond the crossing of 10 000 vehicles per day, it's very interesting.

Field visits

Once the nomination of a franchisee chosen, the network is looking for a location with him. "We send queries to the real estate agencies, allowing us to choose among several shops, says Eric Geslot.". But in General, will be on the ground. And as soon as there is an embryo of boutique to sell, we visit, we look at the flow of traffic, the topography, the competition that may exist...

The location, difficulty n 1 of the franchiseursParmi the three main difficulties encountered in the development of their network, 60 of franchisors cite the price and the scarcity of slots, far ahead of the funding of the franchisees, and the difficulty to find! (Source: survey FFF / succeed 2008) J.H.

Location number 1, forced passage

When talking about location, everyone has in mind the mythical n 1, this commercial premises well placed in the city center, in the heart of the most popular zone barges. These locations 1 and 1bis represent roughly half of the sites, despite a slight decrease in recent years. "A location n 1, it is ideal for real estate, recognizes Olivier Alonso, President and CEO of the real estate network Solvimo.". But this is expensive in right to the lease. However, 1bis location or a 2, the difference in turnover is not significant. City entries, with a strong pedestrian crossing and self axes, are increasingly generating business. Home, the true fundamental rule is that parking: we refuse any location where it cannot be to Park easily. "Finally, the trade and the specifications of many of the networks do not necessarily require location n 1. What confirms Patrice Matagne, Director of the development of the network In & Fi (credit broker): "the network has existed for five years and we practise an activity Council and service, with a notion of privacy." Location n 1 is not a priority for our sign.

The assistance of the franchisor

Simpler than a creation ex nihilo

Only 12 of the franchise candidates choose to develop their project network to find best locations. However, if you create solo, you take sole responsibility for choosing between different assumptions of premises, without the aid of a pre-determined specifications (surface, showcase, distribution of places...). It is for market research and analysis of the accounting aspects (amount of the rent, the right to the lease). "Our development department assists the franchisee in the search for local, confirms Patrice Matagne In & fi. When the candidate we state the cost per square metre of the premises of the desired implementation, we help it to make a financial choice consistent with our economic model. This specification is based also on the spirit of the premises, their ergonomics, reprography, meeting room, home, archives...

A supplementary work

To search the local Also although the future franchise as the franchisor. "In our research of the local is joint and simultaneous, says Jérôme Taufflieb, President of Easy Cash (deposit-sale)." In General, the franchisee has a good local knowledge. However, at the national level, we are in contact with developers of other signs. If a cell of 400-500 m is available next to such place, it is information that the franchisee will not be able to have local. We are also in contact with real estate agents who do not have sprocket on street. It is therefore a complementary work: two third party franchisee, a third franchisor. "The size of the local also plays a role: most sought area is important, less you will be able to find it only.

The increase in rents in question "behind the question of the choice of location, is the problem of the commercial real estate that was singed in recent years, believes Jerome Taufflieb, President of Easy Cash.". Look at the index of the cost of the construction in the third quarter of 2008, an increase of 10. Imagine an increase in rent of 10 of the overnight when your rent is indexed on index! All this encourages signs to think how to pay the rent. "J.H.

A pre-contractual commitment

How and when should the franchisor assist you in your search for accommodation "The Doubin law governs what happens prior to the contract, including vice of consent, said Patrice Matagne. Accompany the local search is a matter of logic. The signing, the local is usually already found: this is a service rendered. "The local search can also be part of the initial training of the future franchisee, upstream of the start of its activities. "In Solvimo, following initial training of 6 weeks, explains the CEO, Olivier Alonso." The research of the local part of the modules. When the candidate out, he began his research with its own criteria, and detects three or four premises in General. Then it sends a Counsellor who will perform a validation of the local. The cost is fundamental, it not too load accounts. The rent and the right to the lease must be reasonable.

The responsibility of the franchisee

In most cases, the franchisee often has an idea even before future location of having signed an any franchise agreement. "In General, the candidates already have two or three ideas on the premises when they know that they will sign, confirms Jean-Claude Perrot, to Adapt Services (development of vehicles for disabled persons concept)". We have not the huge requirements: with 60 m, you can start its activity. "What it to be, once found local, you will be obtaining the surety:"We are a franchise of credit brokerage, explains Patrice Matagne In & fi." We assist candidates in their funding file editing, because we have agreements at the national level with financial institutions. But the surety is not the role of a franchisor. The franchisee is legally and financially independent.